Brent Murff

Before moving into finance, I worked in healthcare, first as an ICU nurse and later in hospital medicine as a nurse practitioner. One of the most valuable lessons from that experience was that no two people are exactly alike. Providing good care means understanding the whole person—their history, circumstances, concerns, and priorities. I bring that same approach to financial advice.

My educational background includes a degree in marketing with an emphasis in marketing management and logistics, as well as a master’s degree in nursing. My path to financial advising has given me experience in both business and patient care, and both influence how I work with clients today. I believe thoughtful advice starts with listening, asking good questions, and understanding how the different parts of someone’s life fit together.

As a partner and Chief Operating Officer at Oak Road Wealth Management, I help clients connect their financial decisions with what matters most to them. Retirement, investments, business ownership, and family responsibilities all influence one another. A recommendation that makes sense for one person may be entirely different for someone else, even when their account balances look similar.

In healthcare, I learned how important it is to explain complicated information in a way people can understand, especially when they’re facing meaningful decisions.  I take the same approach with clients. I want people to understand their options, feel comfortable asking questions, and know why we’re recommending a particular direction.

My perspective is also shaped by being a business owner. In addition to Oak Road, I co-own Luminare Aesthetics & Wellness with my wife, Laura, and a business partner. Building and operating businesses has given me a firsthand appreciation for the responsibility that comes with making decisions that affect your family, employees, and future. It has reinforced the importance of planning carefully while remaining flexible as circumstances change.

Ultimately, I believe money should help you take care of the people you love, create opportunities, and enjoy the life you’ve worked hard to build. I enjoy helping clients find a balance between preparing for tomorrow and living well today.

Outside of work, Laura and I stay busy with our three children—our twin boys, Beckham and Brayden, and our daughter, Layla. We enjoy being active, trying new restaurants, and spending time together, whether that’s close to home or exploring somewhere new. I also enjoy coaching soccer and helping young players grow in confidence and learn to work together.

Travel is something we especially enjoy as a family. It gives us a chance to step away from our routines, experience different places, and create memories together. Those experiences keep me connected to the purpose behind financial planning: making thoughtful decisions that support the life you want to live.